‘Realise the potential’ is a 360˚ brand marketing campaign. Launched in 2009.
Creative Director: Arthur Parshotam. Agency: Ogilvy.
Over 2 years I delivered numerous ad concepts and designs for UK and international markets. Online and DOOH.
Designed in an illustrative style, the creative is based on primary colours to create a fresh new look for American Express. The campaign highlights the added value of carrying the American Express Card. It enables the Cardmembers to get more out of the card and therefore more out of life. This makes Amex more than just a card. And this service makes their Cardmembers feel like a premium customer. 
By illustrating the benefits of the card we aimed to make AMEX relevant and compelling for modern needs and desires. I created online media concepts and storyboards. I animated ads for online and DOOH. Here's a selection on them.
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